Group-IB is looking for a Head of Product Marketing.
Responsibilities:
Create proper product portfolio positioning and messaging in deep cross-functional partnership with product owners, global marketing and sales teams, ensure its consistency across countries;
Carry out ongoing market research with a focused view on target audience for the detailed understanding of customer purchasing process;
Ensure sales teams to be equipped with high-quality marketing instruments and materials to maximize salesforce efficiency;
Develop and implement strong marketing strategies that drive demand and nurture leads;
for different products and services within company’s portfolio;
Systematize marketing work in accordance with global goals, financial & operational objectives;
Collaborate with strategic partners on co-marketing initiatives with the focus on driving demand and revenue;
Build effective marketing tools to measure the impact of marketing campaigns;
Report the result of marketing initiatives to stakeholders, headquarters & key partners;
Lead complex marketing projects in close liaison with other cross-functional teams;
Manage a team of 5-7 product managers.
Required experience:
6+ years of experience driving effective marketing campaigns, establishing product positioning on a global level and launching new software products to various geographical markets;
Ability to work independently, prioritize and plan the workflow;
3+ years of experience in managing a group of product / marketing managers, setting short-term&long term goals for each team member;
Strong project management and good interpersonal skills;
Stress-resistance, ability to meet deadline and work for KPI;
Fluent English, written and spoken;
Experience working within IT/IS or related industries is required.
