ZELF is looking for a Paid Marketing Head. It is a critical role within the Growth team as you are responsible for creating and delivering the campaigns to grow ZELF even faster over the next few years.
ZELF is a messenger bank – an encrypted AI-powered chatbot that manages users’ finances and sends money via Facebook, WhatsApp, Telegram and Viber.
What you’ll be doing:
Acquiring and retaining new customers in key international markets;
Ensuring best possible spent optimization based on learnings from multiple A/B tests across creatives, targets and other strategies;
Managing full-cycle execution of campaigns, working with creative, copywriting and brand to ensure consistent brand messages and get promotional assets approved;
Managing a budget, allocating a proper spending across all channels, continuously working on enhancing the ROI;
Oversee key agency and business partner relationships.
What you have:
Minimum of 3-5 years of business experience in digital or performance marketing in a fast scaling startup or agency;
Entrepreneurial mindset, relentless focus on delivering results and ROI;
Demonstrated capabilities of effective budget allocation (min $50,000) to appropriate channels month over month;
In-depth knowledge of paid social including Facebook/Instagram, TikTok, Snapchat, Twitter, LinkedIn, YouTube;
Experience with best practice A/B testing;
Strong aptitude for numbers and extreme comfort with data analysis.
We offer:
The opportunity to get into an international company «on takeoff» and create a really interesting product;
Work in a cool team of specialists from MDM-Bank, Alfa-Bank, Yandex, Rambler, L’Oréal, Gazfond, Kaluga Astral;
You can work remotely from anywhere in the world;
Receive a good salary in foreign currency and its growth along with the growth and development of the company;
We also value initiative — this means that you will not only work in a super-flexible and modern fintech project, but become one of the engines of new ideas.
