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Мобильное приложение ARISE: Weight Loss App ищет Head of Monetization & CMO Mobile App.
ARISE: Weight Loss App. Company is a young, dynamic app start-up in the field of health and fitness. Arise is one of the most popular weight loss apps in the German-speaking world and is rapidly growing across the globe.
Tasks:
Key focus areas:
- Become company`s head of monetization and boost sales
- Develop a scalable marketing & communication strategy
- Set and achieve strategic goals related to digital advertising and marketing campaign initiatives
- Ensure a clear line in all of our marketing activities across all channels: from the idea to the execution
- Take care of customer activation & retention
- Take responsibility for the expansion of our markets and target groups
- Write copies and messages, that drive the excitement of customers and business partners
- Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators) and adjust strategy & activities to achieve them
- Grow a team around you based on your success
Further responsibilities:
- Strengthen company`s brand and media presence
- Build contacts with the media, blogs and stay in touch with the app stores
- Setup and run company`s social media marketing
Who company is looking for:
- You enjoy working on many different topics simultaneously
- You consider yourself creative at finding & implementing growth hacks
- You love pricing and conversion optimization
- You take responsibility for setting and meeting goals based on KPIs
- You are a critical thinker with problem-solving skills
- You like to analyze data and draw your conclusions
- You have the ability to manage freelancers and monitor the results
- Your answer to the chaos of a growing team is: “I will define a process”
Requirements:
- You are flexible, committed and determined
- Proven experience as chief marketing officer or similar role
- You have at least 2 years of work experience in a similar business environment (App background & experience in performance marketing is an advantage)
- Experience in planning, managing, and executing multi-channel, multi-segment marketing campaigns
- Experience in leading freelancers and optimizing their output
- Strong ability to prioritize tasks in regards to results, meet deadlines and excite customers with the right wording
- You have a fluent proficiency in English (German or Russian is an advantage)
Benefits:
- A challenging and demanding job with creative freedom
- Exciting tasks with a high personal responsibility
- A friendly, international, and highly committed team with a lot of trust with efficient decision-making processes
- Flexible, creative and self-structured environment
- Close collaboration with the CEO
- Exciting tasks with a high personal responsibility
- Work from wherever you want. Permanent remote position
- Flexible work schedule
- Competitive compensation, and time off