В научно-исследовательскую компанию Smart Engines открыта вакансия Head of Marketing.
Smart Engines — научно-исследовательская компания, специализирующаяся на разработке алгоритмов компьютерного зрения, машинного обучения, искусственного интеллекта, распознавания образов и поставке комплексных программных решений класса ICR и IDR для автоматизации ввода данных из документов в видеопотоке, на фотографиях и сканах.
This is a unique opportunity for an experienced marketing professional who wants to grow into a team leader in a tech-savvy collaborative environment. The role reports directly to the CEO.
Responsibilities:
- Lead the whole marketing function focused on customer acquisition;
- Execute lead generation campaigns, including search engine marketing (SEM), search engine optimization (SEO/unpaid), social media channels (paid and organic);
- Define and redefine brand and product positioning based on market trends, customer feedback, competitive advantages, and more;
- Develop content marketing strategy and navigate in through our website, presentations, leaflets and other marketing collateral;
- Plan and perform co-partner marketing activities;
- Manage customer retention activities to keep our clients engaged and reactivated;
- Track marketing KPIs and present the results to key stakeholders.
Requirements:
- 5+ years of experience in SaaS / IT or related industry is a must;
- Expertise in working with B2B products;
- Proficiency in marketing and analytics tools, such as Google Analytics;
- On-hands understanding of paid search, paid social, CPA, SEO, CRM;
- Ability to deep dive into complex technological products;
- Exceptional communication and facilitation skills;
- Self-driven with a “do it” approach;
- Critical thinking and creative problem solving;
- Advanced written and spoken English.
Offer:
- Competitive salary and bonus programs;
- High level of autonomy with freedom to create;
- Opportunities for professional growth and role expansion;
- Vibrant work environment of motivated and knowledgeable peers.