Оплата в долларах США - от 3 000 до 5 000 USD на руки
В многопрофильную международную инвестиционную группу Finstar Financial Group ищут Head of Marketing.
Responsibilities:
- Develop strategies and tactics to get the word out about company and drive qualified traffic to front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Manage B2B and B2C marketing campaigns (offline & online)
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts target groups
- Create smooth user flows, product and UI/UX structure drafts for designer
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Create and manage customer communications campaigns: email, SMS, push and others
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements:
- Relocation to Indonesia (Jakarta)
- Minimum 4 years experience in Marketing
- Demonstrable an experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns
- Experience in B2B and B2C marketing campaigns (offline & online)
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimizing Google Ads, etc. campaigns
- Mobile Ads experience
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Experience in creating drafts of structure for product flows / website / mobile apps
- A sense of aesthetics and a love for great copy and witty communication
- Up to date with the latest trends and best practices in online marketing and measurement
- Fluent English