Game-developer Social Quantum has opened its door for a Head of Marketing.
What to do:
Define and be accountable for marketing strategy with multi channels, including UA, AD, PR, ASO, collaborations and offline events
Stay current on the user acquisition landscape, growth trends, best practices, and competitor strategies to develop new ideas and initiatives for growth
Propose and lead growth initiatives in the areas of re-engagement and re-activation
Understanding of how to measure the effect from different advertisements—ROI, retention
Own all reporting and analytics related to marketing and provide insights to improve the acquisition funnel and customer quality
Work closely with game development teams on advocating the marketing vision, product positioning and share market insights
Analytics experience, including audience segmentation, then applying the results into real marketing experience
Work with external partners and agencies on diverse marketing campaigns and analytics
Brand development
Manage the team: UA, AD, ASO, Brand
Requirements:
At least 2 years of experience in similar position in mobile marketing
Solid understanding of digital advertising platforms and related metrics
Solid analytical skills with the ability to apply business strategy to data analysis and recommendations
Strong organizational skills, high attention to detail and ability to manage multiple, competing priorities simultaneously
Experience in budgeting and financial estimations
Holding a team player mentality to collaborate and interface with a wide range of partners both internally and externally
Success in developing and mentoring a world-class performance marketing team
Fluent English
Will be a plus:
Experience in Gamedev
Knowledge of Python and Tableau.
