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Digital health coach Aspect is searching for Head of Marketing.
Aspect is an early-stage startup on a mission to prevent burnout by optimizing lifestyle, nutrition, and exercise routine.
Role overview:
Company is interested in a talented Marketing Manager who will develop a marketing strategy and attract, retain customers through it
Responsibilities:
Development and implementation of a digital promotion strategy
Analysis of the market situation, competitive environment, and target audience
Working with bloggers
Building a digital funnel (CRM, website, push and email notifications, trigger mailings, social networks), building end-to-end analytics
Participation in the development of the website/application
Web analytics and work to improve the performance and efficiency of the site, SEO-optimization
Working with performance marketing tools
Working with indicators in the context of channels and products (CTR, CPA, CPL, LTV, ROI, LPO, and so on). Testing hypotheses and analyzing results
Building an effective digital marketing team. Interaction with web and CRM teams
Participation in the development of a content strategy for the site and SMM
Aspect would love to have you onboard, if you:
Have experience in B2C or B2B (mobile and web applications)
Have experience with the UK market (or the global market in general)
Worked with health apps, fitness apps (other related areas)
You work with the promotion in digital channels (contextual advertising, targeting, retargeting, display advertising, email newsletters, and so on)
You understand trends, experience in implementing website development projects, working with web analytics, end-to-end analytics, marketing automation, A / B testing, UX, SEO and so on
Why you might be excited about Aspect:
They're working to solve a massive global problem and help people be healthier. If you're into health/wellness, fitness, and wearables, you'll love helping build their product
Company is small, so you'll be able to contribute efficiently and without bureaucracy. You'll quickly have responsibility over big areas of their product
They don't have a ton of meetings. If they can effectively solve a problem asynchronously, they do. When they do meet synchronously, you'll always have the opportunity to contribute
You'll be able to work remotely and set your own schedule. They don't micro-manage and will help you do great work
They'll mould your role to shape a career you're excited about. They care a ton about your satisfaction and job happiness, and will help prep you for whatever you're looking for in the future
They work hard and also highly value balanced work/life. They care about family and your own personal development and don't expect you to be always engaged with work
Salary + Option is discussed at an interview