Оплата в долларах США - $100k - $140k
Вакансия на удаленке
Digital asset management platform HAL is looking for a Head of Marketing.
HAL is a leading digital asset management platform that helps individuals and organizations in querying and automating blockchain data. Company partners with the crypto industry (chains, wallets, dApps, ..) to connect consumers and companies in new ways with their favorite crypto brands.
Exiting challenges lie ahead: company is building a brand new iteration of its core product - HAL 2.0; ise re-defining business proposition; and is exploring how decentralization and a new HAL token could serve the future for HAL 3.0 and bring it even closer to core values as company described them in Gluing Manifesto.
HAL is looking for a strategic, hands-on Head Of Marketing to scale up demand generation and account expansion targeting individuals, crypto industry and financial institutions leaders across North America, Europe, and Asia Pacific.
The Role:
- Develop marketing campaigns across multiple channels to acquire new users, while determining what drives efficient, scalable growth
- Drive user engagement and retention by creating, testing, and optimizing different channels, gathering feedback to give to product and engineering team
- Drive content and manage social media teams to galvanize HAL network
- Build strong customer insights by combining qualitative and qualitative methods
- Successfully execute campaigns
- Lead budget management
- Manage external agency relationships
Skills & Experience:
- Crypto-savy
- Proven experience in leading marketing campaigns and teams for major SaaS B2B2C startups - be ready to give examples
- Skilled in multiple digital channels, tools, principles and practices e.g. SEO, Paid search, Display, Google Analytics, A/B testing, and CRM
- Be extremely comfortable with numbers and what they tell about customers, product-market fit, and growth
- Experience with data analysis and the best tools for retrieving, manipulating, and visualizing data
- Superior verbal and written communication skills
- A passion for technology, cryptocurrencies and supporting the growth of this industry
Personal qualities:
- Inspired by marketing excellence
- Positive attitude
- Team player
- Self motivated
- Adaptable
Package, benefits, location:
- Salary: $100k - $140k + OTE range depending on the profile
- ESOP depending on the profile
- Remote, with company retreats