Bonduelle is looking for a Head of Marketing.
About the role:
- Bonduelle EurAsia Market is seeking an open minded, entrepreneurial and highly collaborative marketer with a passion for marketing in food industry
- The ideal candidate will have significant experience in both portfolio strategy, product development and operational go-to-market execution
- Bonduelle is a family owned international company targeting at plant-based food development. Company mission aims to rich business ambitions with sustainable approach: Inspire the transition toward a plant-based diet to contribute to people's well-being and planet health
- Bonduelle EurAsia markets is a fast developing business unit operating in 11 countries in 2 market categories: ambient and frozen vegetables
- Head of marketing retail is a key leader role in marketing team reporting to VP Marketing and I&D BEAM
- Responsibilities includes leading retail portfolio strategy development and implementation (Bonduelle, Globus and tactical brands for distributors and hard discounters). This includes working with I&D, CatMan, Sales, Production, Finance and other functions to identify potential opportunities and expand product portfolio with value added innovations managing product development budget. Also, this role will lead mid term strategy implementation aligning annual product priorities, providing strategic counsel and tactical oversight for all complex marketing levers (4Ps) and managing day-today marketing activities. This position requires deep understanding of commercial go-to-market process and willingness to develop deep relationships across the commercial organization. This role has a team of 5 marketers
Accountabilities:
- Develop and manage brand portfolio with consistent brands positioning based on category vision, market trends and Bonduelle Group strategy
- Establish and manage annual Marketing budget and Medium-Term Vision processes dedicated to portfolio development
- Lead strategy implementation and brands portfolio performance monitoring with IBP (Integrated Business Planning) process
- Lead new product development process on BEAM level
- Manage and develop direct reports
- Develop mission driven and consumer centric culture within organization and externally
Requirements:
- >7 years marketing brand experience, FMCG experience preferred
- Strong interpersonal skills
- People management experience (>2 people)
- Ability to work in advisory role with senior executives
- Bachelor / Master degree
- Business English fluent
- Food hedonism and love to healthy nutrition and sustainable behavior is a strong preference