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Wargaming is looking to hire a Head of Marketing Strategy who will take ownership of marketing and communications strategy across all regions for World of Tanks PC.
What will you do?
Develop and deliver marketing and communications strategies, manage stakeholders, and own segmentation, targeting, and brand positioning.
You will be responsible for the ongoing brand management at both a global and regional level
You will own market research and insight, including quantitative research, qualitative research, and player research
You will collaborate closely with regional marketers to provide them actionable insights and help them meet ad-hoc marketing challenges
You will own analysis and insights on competitor landscape
You will be responsible for marketing effectiveness, including developing actionable frameworks and collaborating with internal and external partners
You will lead the global campaign development, including writing briefs, identifying agency partners, and facilitating creative development
You will be responsible for internal thought leadership and knowledge sharing, acting as a figurehead for insights and strategy within the business
What are we looking for?
8-10 years’ experience in strategic marketing roles at both a global and regional level
Experience driving business decisions for SaaS consumer products (online games, social platforms, streaming platforms, etc), and familiarity with the underpinning business models
Demonstrable expertise in research and insight, brand management, campaign development, and marketing effectiveness
Confident communication skills, ability to distil complex ideas into simple language, excellence in presenting to large groups, and experience managing stakeholders at all levels
A passion for PC gaming and familiarity with the competitive landscape
What additional skills will help you stand out?
Experience, knowledge, or passion for World of Tanks PC
Strong knowledge of premium F2P PC gamers market
Experience with product management
Strong written skills, including crafting short and long form copy
Experience with new product development and launches.
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