TikTok is looking for a Head of Marketing Strategy.
Responsibilities
Lead the strategic marketing planning and execute go-to-market strategy to increase ARPA and ARPU for strong support the key business health indicators for the growth;
Together with the Marketing Communication Team develops the Marketing, PR & Communications strategy and CRM plan for B2B segment to ensure that the company is positioned as a strong business partner;
Develop and lead the strong brand and ads products positioning to ensure the delivery of clear marketing messages to TA; Lead the delivery of data, research and insights support across users base and business verticals using data-driven methodologies (internal and external);
Develop and support education and partnership programs to support their company’s expertise and loyalty.
Qualifications
Completed higher education (marketing or/and economic will be a plus).
Experience in Marketing min 8 years and in Digital min 3 years.
People management experience.
Upper-intermediate level of English is a must.
Strong leadership capabilities.
Strategic thinking and strong negotiation skills.
Experience in research and data or a very good understanding of this field.
