The company is an international startup, a platform for creating and sharing short mobile videos is looking for a Head of Marketing Strategy (B2B).
Responsibilities:
Lead the strategic marketing planning and execute go-to-market strategy to increase ARPA and ARPU for strong support the key business health indicators for the growth.
Together with the Marketing Communication Team develop the Marketing, PR & Communications strategy and CRM plan for B2B segment to ensure that the company is positioned as a strong business partner.
Develop and lead the strong brand and ads products positioning to ensure the delivery of clear marketing messages to TA.
Lead the delivery of data, research and insights support across users base and business verticals using data-driven methodologies (internal and external).
Develop and support education and partnership programs to support their expertise and loyalty.
The team is looking for:
Experience in Marketing min 8 years and in Digital min 3 years.
People management experience.
Upper-Intermediate level of English is a must.
Strong leadership capabilities.
Strategic thinking and strong negotiation skills.
Experience in research and data or a very good understanding of this field.
What the company offers:
The opportunity to join a large international team that attracts some of the best talent around the world.
An understandable and effective product in terms of advertising placements.
Competitive salary.
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