В EdTech-компанию M.A.M educational movement ищут Head of Marketing Department.
M.A.M educational movement is an online platform with livestream courses of Armenian language, history and culture. Programs contain courses with several levels of complexity evolving around Armenian language and history, presented interactively in real time, creating immersive real classroom feel for the students.
The Head of the Marketing Department will lead all marketing activities from social media and digital campaigns to advertising, PR, and creative projects.
The Head of the Marketing Department's responsibilities include:
- Developing plans to help establish brand awareness, allocating resources to different projects, and setting short-term and long-term department goals
- Run the Marketing department in ways that promote higher profitability and competitiveness
Responsibilities:
- Craft strategies for Marketing Department including Digital, Advertising, Communications, PR, and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor, and report on team goals
- Design branding and positioning strategies
- Ensure brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes, and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
Requirements and skills:
- 2+ years of work experience as Head of Marketing, preferably within the E-learning industry
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google AdWords
- Experience with CRM software
- Leadership skills with the ability to set and prioritize goals
- Analytical mind
- BSc or MSc in Marketing or relevant field