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SEMrush is searching for a Head of Marketing (Content Marketing Toolkit Team).
Requirements:
At least 5 years of working experience in the digital marketing field.
Solid experience in content marketing.
At least 3 years of managerial experience.
Experience in IT and understanding of the unit economy will be a huge advantage.
Excellent verbal and written English skills (C1/C2 is a must).
Experience in developing and launching marketing campaigns.
Skilled in different marketing tools (Google Analytics, Google Search Console, Tableau, etc.).
Project Management skills.
High-level communication skills.
A highly analytical approach to all ranges of marketing activities.
Ability to work and thrive in a fast-paced, rapidly changing work environment.
Superior written and verbal communication, interpersonal, and organizational skills, to handle cross-functionally with other teams and departments.
Must be dynamic, driven, and familiar with the agile culture.
Responsibilities:
Developing and executing marketing strategies, budgeting.
Develop product marketing strategy and launch online marketing campaigns across all channels to accelerate new customer acquisition and increase retention rate.
Create ways for monetization and profitability of the product.
Measure and optimize the customer journey.
Make data-driven decisions and hit company goals.
Perform competitive research.
Building on the unique selling propositions.
Collaborate with other teams.
Stay abreast of industry trends and best practices in the marketing industry by performing research and monitoring.
Conditions:
Career in rapidly growing IT.
Official employment according to the Labor Code of the Russian Federation.
Flexible working day start (between 9:00 and 12:00 am) with 5 working days (Monday-Friday).
Friendly employees.
Corporate education (training, seminars, conferences).
Fitness compensation.
Medical insurance.