В управляющую e-com брендами компанию Accel Club требуется Head of Marketing Communications.
We’re looking for a strong marcom professional to develop and implement marketing strategy for a portfolio of FMCG brands and drive their growth across US, Europe, and Asia.
The right candidate should have a marketing background in B2C, strong leadership skills, and relevant marketing experience.
Responsibilities
Develop and implement regional marketing communication strategic plans
Build the team of MarCom professionals to cover US and EU markets
Taking ownership of the marketing strategy of FMCG brands portfolio with primary focus on e-commerce promotion and digital channels
Monitor marketing trends and news to be in constant communication with customers
Leverage marketing automation and analytics to optimize the customer journey and nurture leads from awareness to conversion
Engage with social media to support communications objectives
Champion lead management methodologies, systems, and practices in the region to generate growth
Support strategic key markets with the agreed co-marketing / branding campaigns
Manage marketing agencies to ensure strong relationships, quality goods and services and value for money
Manage regional marcom budget spend effectively and in accordance with budget cycles
Maintain knowledge of the brand positioning, policies, and guidelines to ensure compliance throughout all materials (both internal and external)
Requirements
BA or MS in marketing or related field
5+ years of relevant experience in the US market in strategic planning and/or account management with a focus on world-class execution.
Knowledge of the EU/UK market is a huge advantage
People management experience with focus on international leadership
Strong expertise in e-commerce and digital marketing
Creative, collaborative thinker and natural storyteller with a passion for communicating and making complex topics simple
Ability to influence stakeholders and champion the use of content
Experienced managing projects with many moving parts
Fluent English.