Samsung is looking for a Head of Marcom part (Consumer Electronics).
Responsibilities:
- Develop, coach and motivate all the people under reporting line
- Establish Integrated Marketing Communication (IMC) strategy for product category and new product launches. Create the Communications Briefs that describe the WHO, WHAT, and HOW marketing strategy in close collaboration with Product Teams
- Build consistent category or product campaign via all the channels: ATL, BTL, In-store marketing, Brand Stores, Digital marketing, PR, events
- In close collaboration with Media Manager create and run the Media Plan (TV, Print, OOH, Digital, etc.)
- Closely work with Product Teams on all stages of the communication strategy development and execution to ensure driving demand, sales targets achievements and commercial returns on investment
- Work seamlessly within Marcom Group as well as with Product Teams, In-store Marketing Group and Brand Store Group to synchronize and coordinate strategies, marketing activities plans and executions
- Manage marketing communications goals and KPIs; constantly monitor marketing campaign efficiency and take actions to maximize it
- Work with creative, production and media agencies, manage day to day interactions and be accountable to their performance
- Regularly report to management on the progress and results
- Develop key work processes to achieve smooth all the operations goals while maintaining STRICT guidance to company audit guidelines. Control documentation flow and in-time payments
Requirements:
- Head of Marcom part experience from 3 years
- Professional experience in brand development strategy preparation from 5 years
- Experienced data analysis
- Fluent English
- Database operation experience (Excel, Word, PowerPoint, Internet explorer, Outlook)
- Strong skills in Excel
- Strong presentation skills
- Good in Mathematics
- Creativeness, analytical skills, result oriented, stress resistant, positive thinking mind is necessary.