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Decentralized interest rate derivatives exchange Strips Finance is looking for a Head of Growth.
Strips Finance is the world's first decentralized interest rate derivatives exchange that allows investors to trade, speculate and hedge interest rates as part of a larger portfolio trading strategy that is built on Arbitrum, a Layer-2 blockchain on Ethereum. Exchange serves as a venue for the trading and pricing of interest rates. This trading strategy has become essential in the current state of today’s global financial markets, as all financial instruments, including cryptocurrencies, are impacted by movements in interest rates.
Job Description:
Company is looking for a talented Customer Acquisition Manager to join rapidly growing DeFi startup together to disrupt a multi-billion dollar burgeoning new industry. This role will drive the user growth of company, through various direct and indirect channels. Bringing more trading volume is north star. Company welcomes innovators, people who think differently and are excited about changing the world. You will create a huge impact within the company, and be at the forefront of a new industry. Remote work.
Responsibilities:
- The primary responsibility of this role is to bring new users to the platform by multiple channels using a data driven approach. User acquisition is the primary goal, while user retention is the secondary goal
- Collaborate with the marketing and branding teams to create and implement communication strategies for different channels
- Liaise with the analytics and data engineering team in scoring and adjusting activities in line with the findings of the tracking system
- Generate reports based on weekly activities to measure the effectiveness of the initiatives carried out
- Incorporate market and industry trends, available research data, and web funnel analytics to determine the optimal media mix
- Research channels and funnels available to access the target audience globally
- Interact with existing customers, as well as new prospects and leads, providing the necessary information needed to operate trades on the exchange
- Continuously look for new opportunities while nurturing existing relationships
- Keep track of all interactions in the CRM and tools provided
Qualifications:
- Have a deep and broad experience in media strategy and planning, digital marketing, and media and campaign analytics
- Have at least 3 years of working experience in marketing and growth
- Strong understanding of digital marketing platform metrics
- Has a positive attitude and loves opportunities to collaborate with others
- Interest in Crypto and Blockchain
- Fluent or native English speaker
- Additional languages are a plus
- Critical thinking and data driven decision making
- An entrepreneurial spirit, and creative thinking
- Enjoys working in a fast-paced environment
Compensation:
- Combination of salary (competitive) + performance based token bonus