Вакансия на удаленке.
StudyFree is looking for a Head of Growth & Digital Marketing.
What you will accomplish:
- Own growth marketing strategy and inform our customer-facing experience across acquisition and retention.
- Develop a go-to-market plan for business launch, including budget, forecast, efficiency targets, and channel and partner selection.
- Develop and adapt a go-to-market plan for each of our target markets (Eastern Europe, India, Africa, LatAm and USA).
- Build a robust internal analytics and attribution system with dashboards for more efficient decision making and also measuring results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs.
- Plan, execute and lead paid campaigns across Paid Social channels.
- Post-launch, design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).
- Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns.
- Set up and execute the process of developing advertising assets, landing pages, emails, and reporting needed to manage product at launch and beyond.
- Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization.
- Set up and develop transparent and efficient growth hacking and hypothesis testing process.
- Hire, manage, and develop a team of driven, highly engaged individuals to manage marketing channels.
Qualifications:
- 7+ years of experience in B2C SaaS, eCommerce, with a deep focus on performance-based growth and product marketing.
- Experience in working with multinational audience and international markets, ability to adapt strategy and execution following specifics of the local market consumers mentality, culture, local channels and platforms.
- Experience working across the full DTC AAARRR funnel (customer acquisition, conversion and engagement).
- A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CAC, Retention and LTV.
- Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action.
- Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a way they will understand.
- Proven ability to leverage multiple data sources to develop hypotheses and execute rapid test and learn strategies.
- Deep expertise of ad/web/email reporting and analytics platforms, such as Google AdWords, Facebook, Google Analytics, Optimizely, etc.).
- Experienced with channel testing methodology, lifecycle marketing programs and multiple attribution models.
- Strong track record of effective collaboration with creative/brand marketing and product management teams.
- Experience building, leading, and managing a team of direct reports.
- Experience in growth-stage company highly preferred.
Terms:
- Full-time remote position with flexible working hours (40 hours/week); We don’t care about where and when you are working, we care about results and rapid growth.
- Most of the team is working in Moscow time
- Consulting Agreement with the US company
- Option system for key employees
- Work with a passionate team and get experience from the best international experts: our advisers work at Google, Doordash etc.
Send your CV and cover letter with a copy to alina@studyfree.org