Calzedonia Group is searching for Head of E-commerce, who will be responsible for the development and growth of online business, through the development and management of digital marketing strategies.
Main duties:
- Build and deliver a digital strategy to increase brand awareness based on a competitive analysis and global best practices;
- Identify and drive opportunities to grow the e-commerce channel, sales and implementing new touch points to ensure a consistent customer experience throughout offline and online stores;
- Manage Calzedonia, Intimissimi, Tezenis and Falconeri websites working closely with the HQ E-commerce team;
- Manage current online marketplaces and lead the process of launch of new marketplaces;
- Be responsible for planning, organizing, coordinating, and managing digital marketing agency;
- Oversee SEO, SEM, PPC, online advertising, direct email marketing and social media marketing activity to grow audiences, drive traffic, generate on-line sales, and brand awareness;
- Managing the team;
- Collaborate with local retail team to create synergy between offline and the online business;
- Focusing on new opportunities for the fulfillment strategy together with the logistics team.
Requirements:
- 3-4 years experience in E-Commerce;
- Deep knowledge of Google Analytics and Yandex Metrika;
- Deep understanding of the Russian digital and ecommerce landscape;
- Strong communication and project management skills;
- Ability to effectively meet deadlines and manage projects independently;
- Positive and proactive attitude;
- Resourcefulness and problem-solving skills.
Terms:
- Russian Labor Law compliance;
- Corporate benefits (medical insurance, paid lunch, corporate mobile phone);
- Parking in Moscow City;
- Corporate discount on all the brands.
