Head of E-commerce Russia & CIS (Beauty) в Wella Company

21 января 2022
крутая компания

Wella Company is looking for a Head of E-commerce Russia & CIS (Beauty).


Company is looking for a professional to who will become the Head of E-commerce and will drive the growth strategy to provide customers with the best in class on-line experience. This role will be responsible for the delivery of Net Revenue, Retail Sales, and P&L targets for a portfolio of the Wella Professional Beauty Brands. As a key leader in the organization, the key focus areas will include people, indirect/direct media management, customer management, site merchandising, marketing, and prospecting & closing new business for the channel. Proven track record of selling through main marketplaces and strong ownership are a must to succeed in this role.
Reporting to: Sales Director Russia & CIS
Direct reports: up to 4 employees


Key responsibilities:

  • Activate the right business drivers by tracking, analyzing and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)
  • Manage sales forecasts and investment plans, providing weekly/monthly/quarterly estimates on sales projections and plans
  • Ensure that all ecommerce activity is consistent with the brand sense of purpose
  • Manage competitive, market, and best practices intelligence
  • Drive customer acquisition, retention and growth
  • Collect and connect working knowledge on the e-retailers
  • Create synergies between inside and outside partners in marketing or digital activities
  • Lead growth and build capability of management team to execute the perfect store and customer experience
  • Liaising with Supply Chain and Demand Planning to secure forecasts in line with channel plans and financial forecasts
  • Oversee brand initiative go-to-market plans, on-time launches, and best in class launch strategies
  • Identify and lead new test ideas to additional revenue


What you will bring:

  • A commercial mindset with proven track record in building/developing e-commerce business (2+ years) and extensive knowledge of best practices and strategies
  • 2 years+ experience in consumer or professional goods, Beauty industry a plus
  • 1 year+ of people management experience
  • Ownership attitude, self- starter, and able to work independently. Strategic thinker
  • Continuous improvement mindset: desire to be aware of new approaches, trends and practices, awareness what it takes to implement them
  • Higher education in Business, Marketing, Management, or other relevant study preferred
  • User of Google Analytics, CRM systems, search optimization tools
  • Strong presentation and negotiation skills
  • Ability to multi-task and work efficiently in an extremely fast-paced environment and manage time and multiple projects effectively
  • Results-driven and able to work with the cross-function teams to achieve sales
  • Strong analytical and problem-solving skills
  • Fluent English and Russian


What you can expect from company:

  • Attractive salary package
  • Bonus depending on achieved results
  • Wide range of benefits (health & life insurance, discounts for families, meal allowance as well as well-being benefits)
  • Continued learning and growth opportunities
  • Beautiful office at Voykovskaya metro station (2 days per week working there, 3 days - remotely)
  • Opportunity to contribute to legendary family of brands
  • Truly international and diverse environment where you can be your true self and practice English
  • Interesting life inside the #WellaFamily: celebrations, brand days, opportunity to be a model etc.

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