L’Oréal is searching for a Head of Digital.
Main responsibilities:
- Develop and drive the execution of the Digital Brand strategy with a strong reference to the Global Division/Brand digital strategy and learnings.
- Drive digital Brand transformation through strong collaboration with key stakeholders (CDMO community, brand team, e-commerce team, external agencies).
- Map and drive best in class consumer journeys across respective beauty categories.
- Enrich them by embedding & scaling Beauty Tech services & tools on owned platforms (specifically on Skincare & Haircolor).
- In strong cooperation with Brand Business Leaders, SBMs and PR Brand Lead, drive Advocacy from multiple touchpoints.
- In cooperation with Brand Business Leaders, Media Agency, L’Oreal Media desk oversee the Brand Media model, embedding digital shift and striving for constant optimization. Ensure best possible ROI, Brand Reach and Digital Share of Voice
Stay abreast with latest Digital innovation and trends. Upskill and drive Digital excellence amongst brand teams on a continuous basis. - Ensure excellence of owned platforms and services.
- Monitor digital performance and consumer engagement.
- In cooperation with Brand teams, drive e-comm acceleration strategy with respective e-comm teams for the Brand: activation plan, e-merchandising, content, e-comm media, online shopper activation, traffic.
Main requirements:
- Strong Digital expertise & Knowledge: ability to develop effective media mix and digital creative execution to drive sales online.
- Data driven Marketing.
- Specific ecommerce KPIs expertise.
- Competitive, market and best practices expertise.
- Excellence through optimization and innovation.
- UX/UI expertise to drive creative and conversion driven solutions.
- Activation excellence.
- Fluency in English must have.