Innotech Marketing Team is now looking for a Head of Corporate Communications to lead marketing communications activities in Russia & CIS, Middle East and Africa as well as Southeast Asia regions.
This is a new role, where you will need to be a creative and quantitative thinker. You should be familiar with various marketing and PR techniques in B2B Tech and have experience and desire to expand professional footprint internationally. Your goal will be to develop and implement the most efficient marketing communications plans to position and promote our company and its products in the best way.
This position reports directly to the Chief Marketing Officer
Требования
- Degree in Marketing, Communications, Business Administration or related area (a combination of education and experience will be considered)
- 7+ years of marketing/PR/digital marketing experience in B2B technology industry
- Proven track record of advanced thought leadership within a relevant field or industry, and ability to consistently deliver deep, original thinking across multiple topics
- Knowledge of/relationships with key industry influencers, industry and business media
- Knowledge of international media landscape, especially within Russia & CIS, Middle East and Southeast Asia regions
- Experience of building personal brand strategies for the TOP leaders of the company
- Experience of successful implementation of integrated marketing campaigns
- Strong project management and decision-making skills
- Self-directed, proactive and energetic
- Ability to adapt to changes quickly
- Ability to think and communicate strategically with a variety of people
- Available portfolio of accomplished projects is a plus
Задачи
- Develop and support the external messaging and positioning of Innotech’s brand, its technology and solutions through tight collaboration with key corporate stakeholders
- Oversee the execution of influencer and PR activities with specific focus on thought-leadership programs to drive Innotech’s brand & reputation across target regions
- Build and deliver branded marketing and PR campaigns mixing traditional and digital media, ensuring key messages are consistently delivered
- Set up and develop the end-to-end executive communications program for key company Executive Leaders
- Liaison and ongoing engagement with Innotech’s loyal customers’ and partners’ ecosystem with focus on win stories and joint communications activities
- Budget management with forecasting and planning; focus on delivering ROI from accomplished activities
- Develop special communication projects in support of key corporate communications priorities
- Special projects as assigned
Качества
- Expert in understanding how to gather market requirements, market input, framing solutions to address core market needs, and developing strong positioning statements
- High degree of business acumen and market analysis
- Ability to drive teams to make good business decisions
- Demonstrated ability to course correct to meet corporate goals and objectives
- Thorough understanding of market dynamics to position Innotech competitively both short-term and long-term
А также
- Demonstrated ability to collaborate, partner and drive for results with key influencers and stakeholders
- Excellent writing and editing abilities with an authentic style both English and Russian
- Strong command of English (minimum Advanced)
- Exceptional interpersonal communication skills
- Proven history of working with senior management (VP and C-Level)
- Comfortable with influencing and communicating with all levels of the organization.
