To achieve our ambition this position must be much more than skilled research practitioner, you must be:
- A bold individual leader who is inspired by shaping the future of the business
- Deeply curious about consumers, shoppers and our brands
- Immersed in culture and obsessive about harnessing it
- Intellectually rigorous and a master of both the art and the science behind understanding how to fuel growth.
- An industry thought leader and agitator.
Functional
- Key member of the MLT and key to helping shape the Eastern Europe strategy for growth
- Ensure Eastern Europe market planning is leading the way and our planning community is best in class
- Fuel the business with consumer and shopper provocations that instigate change
- Embed new best practice within the Eastern Europe market consumer marketing community
- Effectively influence the Eastern Europe market business to make the right consumer and shopper lead decisions
- Engage, coach, advise and support all team members
Leadership
Win through Execution
- Sets and pursues direction without guidance and takes a wide view of their accountabilities
- High energy and ambition to achieve successful outcomes and high standards
- Balances analysis and execution and adjusts thinking in the face of new information
- Actively spots opportunities or issues and identifies which are urgent and important
- Generates a range of workable solutions, decides what should be done and takes action
Shape the Future
- Sees the big picture and possibility from multiple angles and through a creative lens
- Frames issues in a way that creates clarity and incorporates others’ best thinking
- Accurately digests large amounts of information and breaks down complex problems thoroughly
- Challenges themselves and others to take on new or unfamiliar tasks and ways of working
Inspire through Purpose
- Finds broader meaning in their work and aspires to make a significant difference
- Reads their environment and understands how culture and context influences people’s perspectives
- Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
- Communicates in a compelling, persuasive and impactful way
- Draws on a variety of influencing styles to engage different audiences
Invest in Talent
- Displays confidence in their ability to meet challenges and succeed
- Maintains belief and optimism and bounces back quickly from setbacks or failures
- Demonstrates a realistic and thoughtful awareness of their own capabilities
- Proactively seeks feedback and development for growth and takes action
Ideal Experiences / Qualifications / Capabilities
- 10-15 years proven track record in research/planning roles with a significant focus on strategic brand planning.
- Evidence of sound quantitative analysis.
- Insatiable curiosity for understanding consumers and the world they exist in, with evidence in applying this to drive brand growth
- An ability to bring the future to today’s world and roadmap actions to make it happen (within a commercial context)
- An individual who has the ability to influence across senior levels in the Category and Brand Communities
- Resilience combined with emotional intelligence to build collaborative and powerful relationship
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