HEINEKEN Russia is looking for a Head of CMI.
HEINEKEN International – is more than 80 000 talented and full of energy employees, which operate in almost all countries of the world. Most famous brands - Heineken, Krusovice, Amstel, Goesser, Tiger, Strongbow, Okhota and 3 Medvedya.
Company is looking for a Head of CMI to lead consumer research and market intelligence.
If you are ready:
- To provide business with applicable intelligence and insight on all CMI related data and analytics (consumer research, retail audit, shopper research, media attribution studies, brand and sales-lift analyses, econometric modelling, etc) in user-friendly and actionable form
- To nurture and build insight-centric, data-driven culture across teams, by introducing new analytics approaches and data opportunities, and fostering a habit of test & learn
- To Collaborate with media and digital teams to drive use and activation of CMI insights in commercial plans and campaigns
- To drive agenda of ongoing measurement of marketing activities (with especial focus on digital) vs business impact, by researching and proposing new tools and methods of business impact measurement
- To support ongoing optimization of plans vs gained insights, to generate incremental value from investments
- To negotiate terms and conditions of contracts with agencies, to approve it with purchasing department
- To ensure effective motivation and development of the team
And you have:
- Higher education (Marketing or Human Science is an advantage)
- Relevant experience from 6 years in Marketing Research
- Strong analytical and communication skills, strategic thinking, open-mindedness, curiosity
- Strong negotiations skills
- Extensive knowledge of consumer and market research
- Fluent English
In addition to interesting tasks, company would like to offer:
- Rich history and heritage. The company was founded more then 150 years ago!
- Worthy remuneration system and benefits which include meal allowance and mobile
- Company cares about your health and offers medical insurance
- Will insure your life from the first working day
- You will be among the first consumers who can try new products
- Company appreciates employees ideas and develops entrepreneurial spirit