В крупную фармкомпанию Teva Pharmaceuticals ищут Head of Channel Mix Management.
Primary purpose of the position:
To partner with other functional business leaders to steer the development and implementation of best in class channel mix strategies for dedicated categories of customers.
General duties and responsibilities:
- Channel strategy planning (channel mix by clients) working with marketers during brand planning and identifying the best interaction mix to deliver the strategic objectives owned by marketing
- Ensure proper execution through governance & coordination between marketing (e.g. producing content & briefs on time) & the channels
- Operational planning & execution support: build with marketing & channels, then maintain throughout the year the plans driving execution in each channel
- Performance monitoring: build the KPIs per campaign / per channel / overall to track interactions & mix performance; share & formalize learning, to ensure continuous improvement
- Channel expertise development
Qualification/Skills:
- University degree
- 5+ years successful work experience in managing and leading strategic projects gained with multinational companies (Pharma, FMCG)
- PMO/ project management profile, rigorous, designing and managing dashboards
- Omni/ multi-channel management experience – most likely acquired in FMCG channels
- Understanding of marketing strategies
- Deep knowledge of modern and traditional sales channels
- Experience in developing and implementation channel mix strategies
- Strong interpersonal and facilitating relationships/ skills
- Strong analytical skills, ability to manage multiple elements at multiple stages
- Strategic thinking – ability to organize affiliate thinking across the organization
- Fluency in English