В фармкомпанию TEVA приглашается Head of Channel Mix Management.
Primary purpose of the position
To partner with other functional business leaders to steer the development and implementation of best in class channel mix strategies for dedicated categories of customers.
General duties and responsibilities
Channel strategy planning (channel mix by clients) working with marketers during brand planning and identifying the best interaction mix to deliver the strategic objectives owned by marketing.
Ensure proper execution through governance & coordination between marketing (e.g. producing content & briefs on time) & the channels.
Operational planning & execution support: build with marketing & channels, then maintain throughout the year the plans driving execution in each channel.
Performance monitoring: build the KPIs per campaign / per channel / overall to track interactions & mix performance; share & formalize learning, to ensure continuous improvement.
Channel expertise development.
Qualification/Skills
University degree
5+ years successful work experience in managing and leading strategic projects gained with multinational companies (Pharma, FMCG)
PMO/ project management profile, rigorous, designing and managing dashboards
Omni/ multi-channel management experience – most likely acquired in FMCG channels
Understanding of marketing strategies
Deep knowledge of modern and traditional sales channels
Experience in developing and implementation channel mix strategies
Strong interpersonal and facilitating relationships/ skills
Strong analytical skills, ability to manage multiple elements at multiple stages
Strategic thinking – ability to organize affiliate thinking across the organization
Fluency in English.
