ASBIS is searching for a Head Digital Marketing Manager.
Main tasks:
Work closely with the entire team on an effective digital marketing strategy encompassing SEO, social media, website, e-commerce, applications and rich content;
All aspects of digital marketing for the organization;
Assist the other members of the team in integrating digital with offline marketing activities;
Take a hands-on approach on content curation, creation, sourcing and developing effective and engaging content marketing assets;
Maximizing opportunities for driving traffic to the website via Search engine optimization;
Overseeing paid advertising campaigns via Google Adwords and paid social, and other CPA activities;
Responsible, and accountable for leading digital marketing plans for the business;
Tracking of success against KPI’s and spend, reporting monthly on effectiveness;
Strategizing and leading campaigns across SEO, PPC, Email, Affiliate;
Analysis and optimization of data and results across all digital marketing activities;
Maximizing web performance, applications, link architecture and building organic brand strength;
Manage digital marketing team.
Qualifications:
At least 2 years’ experience in digital marketing (personal or work);
A broad digital background with skills using a variety of different channels;
Experienced in both strategy development and hands-on execution;
A real passion for technology and interest in the digital, smart devices sector;
Good knowledge of English (Russian language knowledge is an advantage);
Good Excel skills;
Good understanding of online metrics and analytics tools such as Google Analytics;
Comprehension of traffic sources, unique visitors, user paths, funnels, conversions, and attribution;
Strong interpersonal and communication skills required to effectively manage relationships with diverse internal and external contacts;
Excellent project management and organizational skills, with ability to prioritize and manage multiple projects simultaneously.
The company offers:
Dynamic work in the international team;
Opportunity for professional development and growth;
Competitive income level (fixed rate + bonuses).
