Google ищет Product Marketing Manager, Brand and Reputation
Minimum qualifications:
MBA or Master’s degree or equivalent practical experience.
Ability to speak and write in English and Russian fluently and idiomatically.
Preferred qualifications:
Consulting or product marketing experience.
Experience with analyzing data, and demonstrated spreadsheet software and quantitative modeling experience.
Understanding of the online education ecosystem both in Russia and in EMEA region.
Demonstrated organizational and cross-functional management skills, resourcefulness and attention to detail.
Excellent stakeholder management and leadership skills.
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
Our team is designing campaigns and managing marketing programs to help people succeed with digital skills. As a Grow with Google Product Marketing Manager, you’ll lead our efforts to support entrepreneurship by providing online educational experiences to SMBs and future entrepreneurs. As a Product Marketing Manager, you’re a fully dedicated business leader shaping the future of Google products. From determining positioning, industry analysis to UX design, feature prioritization and customer funnel management, you’ll help shape the voice of the product. You will work with a cross-functional team across sales, corporate communications, legal, engineers and product development. The role enables you to shape the product development process, organize product launches from beginning to end, and form future marketing strategy.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems—from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can—changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
Partner with Country Director, PR and Policy Leads on brand and reputation program-related questions.
Lead and execute marketing strategies for Grow with Google, including budget management and reporting on KPIs/ROI tracking.
Develop and lead strategy across the entire funnel, from awareness to comprehension, trial, usage and retention.
Build and execute marketing campaigns in collaboration with global and regional teams, balancing investments across campaigns, special offers and distribution.
Implement measurement plans to evaluate marketing investments, providing data-driven recommendations for continuous improvement and innovation.