В медицинскую компанию крупнейшего конгломерата GE Healthcare (в Австрию) требуется Global Product Marketing Manager Oncology Pharmaceutical Diagnostics.
Job Description Summary:
The Global Product Marketing Manager role drives marketing strategy and execution of marketing programs for oncology products with strategic, creative and analytical capabilities. This includes marketing strategy development, marketing planning and campaign development, multi-channel execution and campaign measurement. Critical to success are emphasis on market and customer insight to bring external thinking to marketing and product programs, strong cross-functional collaboration and leadership to drive stakeholder understanding & engagement on marketing programs and deep partnership with regional Field Marketing teams for effective program execution.
Job Description/Responsibilities:
- Develop marketing strategy and positioning based on deep customer and market insight and in line with overall Pharmaceutical Diagnostics strategy and the global product strategy
- Develop and maintain deep disease and domain expertise that enables effective marketing of the product portfolio in the context of oncology clinical care pathways, bringing prior experience from within the oncology domain
- Brand management 360 responsibilities: marketing planning, agency interface, cross-functional team co-ordination, execution planning and implementation
- Build working processes and relationships with regional Field Marketing, Regulatory Affairs, Medical Affairs, Legal and Compliance teams for strategic understanding and partnership in driving effective and efficient programs
- Develop and execute priority campaigns and drive implementation and measurement with regional Field Marketing teams
- Develop multi-channel marketing programs (non-branded/disease awareness, branded, educational), execute and measure through optimal channels working with advertising & promotion partners and regional marketing teams
- Develop advocacy programs and network across Key Opinion Leaders, Patient Associations, Societies and other influencers
- Global new product launch planning, including execution and roll-out, covering for example, launch marketing plan, launch toolkit, alignment with regional teams and measurement of success versus the original business case
Qualifications and experience:
- Bachelor’s Degree
- Significant experience in marketing, product marketing or related field
- Healthcare and pharmaceutical product/industry acumen, preferably in diagnostics, pharmaceuticals, imaging agents. Familiar with healthcare compliance landscape and promotional guidelines (eg ABPI, FDA guidance)
- Experience in oncology (understanding of care pathways) and interest in continued learning within this rapidly evolving care area with developing technological innovations
Desirable skills:
- MBA or advanced degree
- Experience in developing and implementing global or multi-regional marketing programs and brand positioning development
- Experience in healthcare/pharmaceutical brand campaigns including hands-on multi-channel and digital campaign design and implementation
Eligibility requirements:
- A good level of English and a valid work permit
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