Emerging Travel Group (ostrovok.ru, b2b.ostrovok.ru, ratehawk.com, zenhotels.com) is looking for a Global Head of Performance Marketing.
Tasks:
— to help grow the Group’s B2B turnover internationally by setting up ETG lead generation system via performance marketing means and to support the building of ETG into a global b2b travel leader;
— to review B2C performance mix and marketing attributions to set-up a cost-efficient channels mix driving incoming users stream;
— to build and execute ETG performance marketing and lead generation strategy to become solid base for the Group’s sales growth.
Key Qualifications:
— deep performance marketing expertise;
— B2B marketing expertise.
— quantitative background and demonstrated sharp analytical skills;
— international and growth mindset;
— fluent English.
