Travel-tech company Emerging Travel Group (Ostrovok.ru, B2B.Ostrovok, RateHawk, ZenHotels) is looking for a Global Director of Communications.
Emerging Travel Group (ETG) is a travel-tech company that owns four brands: RateHawk, ZenHotels, Ostrovok.ru and B2B.Ostrovok.
Company is looking for a Global Director of Communications, who will develop and execute the Group’s external and internal communications strategy, lead and motivate the teams responsible for the Group’s PR efforts, content marketing and SMM.
Reports to: Chief Marketing Officer.
Direct Reports: Head of SMM, Head of Content, Head of PR.
Job Responsibilities:
- Develop, communicate, and oversee the execution of the multichannel communications strategy and brand voice that positions ETG and its products (Ratehawk, B2B.Ostrovok, Ostrovok, and Zenhotels) as leaders in the global travel sector
- Enhance the Groups public presence within major industry media and oversee the PR, SMM, and Content teams to deliver impactful results that support the global growth strategy
- Conceive, write, and manage content for a variety of mediums, including web, mobile app, and email copy, sales handouts, brochures, articles, whitepapers, blog posts, newsletters, infographics, and accompanying copy, presentations, and social media. Edit content produced by other members of the team
- Support the Group’s teams (Product, Operations, Sales, Supply, and HR) in their needs for communication and marketing
- Manage localization efforts for the entire Group, all of its brands, products, and communication mediums
- Work with the B2B marketing team and B2B regional teams to help them develop local presence and brand awareness
- Together with B2B marketing and regional leaders design and execute the content marketing strategy
- Manage important brand partnerships, special projects, and marketing collaborations
- Oversee brand spend vs. budget and ensure resource allocation is adequate
- Take care of the online reputation of ETG’s brands together with the relevant service teams
- In collaboration with HR and the exec team, oversee the employee-facing communications to continue positioning ETG as an employer-of-choice and ensuring that our internal communications efforts are world-class
- Support the CEO’s in ETG’s public affairs and government relations plans and activities, and play a vital role in the delivery of work in this area including external relationship management
- Provide support and counsel to CEO, senior team, and others acting as spokespeople for the organization for events, media, etc
- Act as external spokesperson for ETG when required to
Key Qualifications:
- Excellent oral and written communication/presentation skills. Demonstrable ability to distill complex concepts from many sources into a simple vision that can be understood by a person with a minimal background in the subject matter
- Fluent English. Strong written and verbal skills. Can comfortably present a strategy to foreign partners or investors and respond to questions under pressure
- Top-notch leadership skills. Verifiable proof of reports previously managed successfully evolving into influential leaders who rapidly progress in their careers. Hires develops and retains excellent talent. Demonstrable abilities to drive performance by being hands-off or hands-on as needed
- Strategic vision. Operates effectively in ambiguity. Develops a core understanding of underlying drivers of success in a company. Both optimistic in driving towards opportunities and realistic in identifying challenges. Both reflective in anticipating problems and opportunities and decisive in making calls fast when needed
- International mindset. Ability to understand and work across a wide range of cultural contexts reflecting ETG’s global presence
- Basic understanding of analytics. Clearly understand how to make data-driven conclusions based on analytics reports
- Relevant experience. Ideally, successful communications and brand management experience previously. Ideally, experience with BOTH a big company (like Google, Yahoo, Adobe, etc.) and a smaller company (e.g., revenue under $30 million). Deep familiarity with key terminology, approaches, and frameworks in both online marketing and brand offline marketing
What company offers:
- 100% official salary
- A comfortable office in the center of Moscow with a free gym, relaxation areas, unlimited tea/coffee and meals
- Hybrid work format: remotely, in the office or combined
- A flexible timetable - company don’t require you to be online or in the office at 09:00 sharp. You can start work at a time that suits you
- Interesting and ambitious tasks that will take you to the next professional level
- Learning: seminars, trainings and conferences. If you want to participate in a conference, we will help to organize it
- Private health insurance
- Team-building activities: movie nights, quizzes, thematic parties, annual trips to the countryside, football and volleyball matches
- Corporate discounts on hotels and other services
- A young and active team of super specialists