Вакансия на удаленке
В IT-компанию OBSS ищут Global Digital Marketing Manager.
OBSS is Turkey's largest technology consultancy company, expanding abroad. In business for 17 years, they've generated a great deal of expertise in banking/finance, insurance, e-commerce, retail and start ups.
The Global Digital Marketing Manager is responsible for crafting digital marketing programs and campaigns that generate leads and drive the sales pipeline for most important products and services across a diverse field of business areas.
Responsibilities:
- Work with the Global Sales Team, development of a strategic Performance Marketing plan, then execute it
- Work hand-in hand with the Head of Creative Marketing in Turkey office to lead marketing for the EU
- Develop, execute, optimize, and own our performance marketing strategy
- Hands-on execution on biddable media channels for paid search and paid social
- Plan and execute tests to scale campaigns and prove incrementality
- Explore and test new channels and audiences, utilizing data to validate the channel's efficacy
- Create, maintain, and distribute tracking and reporting against core KPIs
- Lead creative development and implement scalable workflows
- Regular reporting of marketing channels
- Familiarity with marketing automation
- Manage SEO tracking tools and make keyword researches by using SEO tools (Semrush, etc.)
Qualifications:
- 5+ years of paid user acquisition/enterprise sales and growth marketing experience - a must
- Experience building and optimizing campaigns in ad platforms (Google Ads, Apple Search Ads, Twitter Ads Manager and others) - a must
- Proficient at Google Analytics, Google Tag Manager, and Yandex Metrica
- Expertise in LinkedIn InMail Marketing
- University degree from a reputable university preferably in Engineering, Statistics or Economics - strong advantage
- Data-driven and result-oriented, especially experienced in tools like HubSpot Marketing Hub, Amplitude, etc.
- Strong sense of analytical thinking, detail-orientation with proven ability to translate performance metrics into actionable insights
- Proven ability to work independently, juggle multiple priorities, and complete responsibilities in a fast-paced, change-oriented environment
- Excellent written and verbal communication skills in Arabic and English
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