В SPLAT Global требуется Global Brand Director to drive its mission of creating customer-centric, sustainable products.
Role Purpose & Contributions:
- Lead SPLAT's brand strategy, ensuring innovative, ESG-driven positioning aligned with company values and market leadership
- Develop three-year capitalization plan, integrating brand mission with core business objectives for sustained growth
- Foster seamless collaboration between brand teams and global market units
- Optimize portfolio efficiency through strategic working capital allocation and
oversight - Launch new products, enter markets via sustainable business models
- Implement cutting-edge marketing approaches strengthening consumer engagement and brand loyalty
- Collaborate with R&D to create future-focused solutions leveraging scientific expertise
- Build high-performing teams driven to achieve measurable KPIs consistently
Accountabilities:
- Analyze consumer trends, local markets, competitive landscapes to craft strategies aligned with brand mission, objectives
- Segment audiences using behavioral insights, prioritizing high-potential market niches
- Develop product strategies expanding offerings, entering new categories through innovation
- Leverage R&D partnerships for future-proof solutions driving sustainable market presence
- Balance portfolio risks via diversification, optimizing working capital allocation
- Identify priority markets, consumer segments, optimize sales channels for growth
- Implement omni-channel distribution models, adapting to regional specifics
- Utilize market penetration tactics like geographic expansion, pricing adjustments
- Shape communication strategies strengthening brand positioning, deepening audience connections
- Maintain consistent visual identity, tone across all marketing touchpoints
- Employ storytelling to build emotional engagement and brand loyalty
- Monitor market entry strategies, evaluate success through defined KPIs
- Track metrics: market share growth, revenue streams, customer acquisition
- Conduct regular performance reviews using balanced scorecard methodologies
- Drive team efficiency via coaching, training, career advancement opportunities
- Implement competency-based development programs aligned with strategic goals
- Foster cross-department collaboration through shared objectives, transparent communication
Competencies:
Brand Strategy Expertise:
- Proven track record developing multi-brand B2C strategies across product categories
- Experience creating market niches through innovative new brand launches
Market Development Skills:
- Deep geographic analysis capabilities covering EU, Asia, domestic markets
- Cultural agility supporting global ambitions, localized growth strategies
Cost-Efficient Marketing Innovation:
- Designed communication strategies prioritizing high-impact, low media-cost approaches
- Leveraged guerrilla marketing and viral campaigns for maximum ROI
Agile Team Leadership:
- Managed cross-functional teams in flat organizational structures effectively
- Implemented agile methodologies accelerating project delivery timelines
Financial Acumen:
- Owned full P&L responsibility, established brand-specific KPIs
- Secured executive buy-in through data-driven budget justifications
Global Collaboration:
- Fluent English enabling seamless collaboration with international stakeholders
- Negotiated partnerships across time zones, cultural contexts successfully
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