Samsung is looking for a "Generation Z Laboratory" Project Head.
Gen Z Lab is an organization made up of and for Gen Z. Mission is to sense Gen Z trends and emerging sentiments largely through immersive/experiential, real-life research, and interactive communication with target demographic. Gen Z Lab insights will be informing and influencing every aspect of the Samsung brand, product line-up, and culture, driving powerful change within the company.
Job Challenges:
- Lead the working process of Gen Z Lab (4 full-time members + 6 part-time members): organize and maintain team's R&R, weekly statuses and reports, team's presence on external meetings
- Set targets for team members, appoint PICs for each project and track the tasks completion
- Develop, approve with management and track the spending of annual budget of the team
- Generate ideas for key products, services, multi-device experiences, marketing, and brand partnerships and collaborations that appeal to the Gen Z demographic
- Develop new ideas, propose them to colleagues and lead projects implementation
- Review Samsung marketing campaigns, accumulate Gen Z Lab's feedback and share it with the colleagues
- Develop Gen Z Labs relationships with other Samsung departments and subsidiaries and promote collaboration
Key Requirements:
- 3+ years of work experience preferably in the IT/ FMCG/ Digital marketing spheres
- Project management & budget planning expertise
- Power user and creator on YouTube, Twitter, Instagram, Tiktok and/or LinkedIn
- Blogger, community operator, or influencer in an industry relevant to Gen Z consumers such as tech, fashion, and gaming
- Tech savvy and conversant in IT industry trends
- Passion for getting out in public spaces to sense new trends and needs
- Plugged into the latest youth trends - hot places, brands, and values
- Familiarity with marketing/advertising, social/digital content and creative development
- Fluency in English
- Leadership and decision making skills
- Teamwork and time planning skills
- Positive attitude towards different opinions
- Superb interpersonal skills and storytelling ability