Coca-Cola is looking for a Frontline Activation Brand Manager Russia.
What You’ll Do:
- Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging marketing assets), in coordination with the bottler
- Support the senior brand manager on cross-functional initiatives, work assignments and tasks that align to brand priorities
- Participate in agile projects for the development of OU and Market-level innovation and IMX campaigns
- Manage program budgets (DME) and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget
- Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business, drive brand love and brand value
- Coordinate local activations with bottlers, including POS activations & promos, events, experiential, leveraging marketing assets
- Prepare reports / presentations as needed (e.g. monthly performance reports)
What You Won’t Do:
- Define brand strategy
- Drive innovation pipelines
- Contract local marketing assets
- Develop connections strategy
- Engage agencies to produce or localize market-level content, unless specifically agreed with the OU IMX team
- Customize content that is not aligned with overall brand strategy (vision, positioning, ladder-up architecture, VIS, packaging guidelines etc.)
- Carry out key customer-related activities (e.g. relationship management, campaign/innovation schedule development) unless in tandem with C&CL and Franchise
Qualifications & Requirements:
- Bachelor’s degree required
- 4+ years of experience in marketing activation (end to end project delivery), working with TCCC external partners (bottlers and customers)
- Ability to understand and leverage business, finance and commercial insights
- Ability to adapt to changing environment and cross correct in due time, scenario planning thinking
- Ability to effectively communicate and collaborate with key stakeholders (category marketing teams, bottler) and ensure alignment
- Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time
- Ability to coordinate full details (calendars, resources, metrics) of local activation with bottlers.