Hexagon is searching for a Field Marketing Communications Manager.
Main Tasks:
- To develop and periodically update the integrated 100% lead driven marketing campaigns strategy to up sell and cross-sell to key target audiences and industry sectors, ensuring it is tightly aligned with and designed to support the sales strategy/target. All campaigns should deliver our key messages, USPs and follow brand guidelines.
- Measure and report on ROI and the effectiveness of all marketing campaigns and programs, tracking lead through to conversion (engagement, lead quantity, and generated opportunities).
- Liase with the digital marketing team to generate impactful activities using advanced marketing automation techniques, using Google advertising and display tools, leveraging organic and paid social media channels.
- To build local events programme through identifying and recommended events to attend that will generate leads and support the sales focus/strategy.
- Cold calls.
- Maintain communication with business partners, organize joint events, provide materials, branding control.
- Manage the local PR programme and through PR raise awareness and position Hexagon as a leader of smart manufacturing throughout the product lifecycle
Liaise with the graphics team for the development of campaign collateral including print and online. - Localise, create and update local landing pages, digital campaigns, collaterals, presentations, brochures, product sheets, fact sheets, case, studies, white papers, web content, newsletters, signage, ads and sales tools with input from EMEA central marketing, product marketing and sales.
- Maintain content of the Russian-language part of the website.
- Constantly explore, recommend, use and optimise communication methods, vehicles and technologies to engage with various audiences, particularly as part of fully integrated demand generation campaigns.
- Strong involvement in the creation and implementation of Social Media strategies and campaigns.
- There will be regional budget responsibility and active involvement in planning and scheduling; active coordination with colleagues in EMEA to implement best practices & consistent processes.
- Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs.
- Brainstorm new and creative growth strategies.
- Stay up-to-date with current technologies and trends in social media, design tools and applications.
- From time-to-time undertake additional activities as business needs and marketing objectives require.
Requirements:
- A relevant education, e.g. communication, completed with a bachelor and/or master degree.
- At least 5 years of work experience.
- Besides Russian, you have an excellent knowledge of the English language orally and in writing.
- Proven integrated campaign management experience.
- Online experience (technical expertise, best practice and delivery of marketing campaigns) required.
- Excellent knowledge of CRM and marketing automation tools (Salesforce and Pardot preferred).
- Good written and verbal communications skills along with copyediting experience.
- Excellent time management skills with a strong focus on meeting targets and deadlines.
- Knowledge of B2B Marketing.
- You are willing to invest in knowledge of Hexagon's high-tech products and services in addition to your knowledge of marketing and/or communications.
- Excellent Office skills, particularly Excel, PowerPoint, Word and Access.
- Basic skills in Adobe Photoshop, InDesign, Illustrator are preferred.
- Video edition skills are an advantage (e.g. Premere Pro).