Europe Commercial Strategy Manager в PepsiCo

8 октября 2021
Москва
крутая компания

PepsiCo has opened a position of a Europe Commercial Strategy Manager.

 

High profile asset reporting directly into the Commercial Strategy Director. You will play a key role in defining and deploying European Sales/Commercial strategy agenda, working as a key member of a small, senior team on critical strategic projects and business processes.

 

Accountabilities:

Key elements of the role are to
Work with senior executives to define Europe Commercial strategy and long-term priorities across the region
Lead discrete strategic projects / analyses to elaborate where-to-play and how-to-win priorities for key sales channels
Collaborate with markets to embed strategy into BU (Business Unit) Commercial planning and facilitate execution of high priority strategic initiatives
Work closely with a broad set of stakeholders to generate new insights that inform strategic choices, working closely with senior leadership
Prepare high impact presentation materials for senior audiences to update and build alignment on the sales strategy agenda for Europe
Support governance of Commercial leadership team to deliver Europe Commercial priorities

 

Sample projects for this role:

Define Europe Away from Home Strategy across 10 major markets (discussion elevated to Europe Exec level). Commercial strategy manager role would be to understanding current performance and drivers of business and interview senior stakeholders. She/He would lead the quantitative modelling to inform the growth opportunity and create materials to elevate this strategic workstream to senior audiences, as well as working closely with BU teams to tailor Europe strategic priorities to local markets
Build factbase of the external landscape for the eCommerce channel in Europe. Work with data providers and BUs to obtain data, form recommendations on where opportunities exist & own collation of the factbase by sub-channel (grocery, pureplay, e-AFH). Output would ultimately inform setting of strategic priorities by BU GM’s / Global eCommerce team.
Forecast of Europe retail & food service landscape for 3-5yr horizon. Draw on multiple, often ambiguous and conflicting data sources (internal financial, external agency – Nielsen/IRI, Planet Retail & other non-standard sources/reports/organizations to be self-defined) to build a coherent view of the total Europe trade landscape to support European Commercial function Strategy formulation for 1-yr and 3-5yr timeframes

 

Qualifications/ Experience / Competencies:

Applicant must be immediately credible in strategy: 4 years strong top-tier strategy consulting with focus on FMCG or retail OR 5-6 years in commercial strategy with FMCG. Top tier educational background preferred.
Very strong analytical skills – excellent competency in MS Excel is a must, as is experience of managing complex, incomplete & inconsistent datasets and defining strategic analytics (market sizing/growth forecasts etc).
Deep grounding in logic as proven through academic excellence or work (e.g. constructing strategic frameworks; designing complex analytical models; defining processes)
Strategic mindset, intellectual curiosity and ability to problem solve / search out facts / engage internal & external contacts to source data without prior detailed process/guidance; ability to leverage the internet to collate external data sources (e.g. many retail facts will not be collated in known data sources)
Proven experience using PowerPoint and ability to produce visually compelling presentations
Verbal and written communication skills that educate and influence senior leaders; ability to "manage up"
High Emotional Intelligence, with global outlook with sensitivity and awareness of social and cultural differences
Clarity in communication and English language to enable production of a very high standard of commentary that is impactful and credible for senior audiences. European language skills desirable
Experience of Nielsen/IRI/EPOS, panel data (Kantar/GfK) and third party market data (Planet RetailEDGE, Economist, IGD etc.) is an advantage
Love of Consumer Packaged Goods, Food & Beverage and our brands.

 

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