Christian Dior ищет Ecommerce Manager.
Job Responsibilities:
Revenue Management & Customer Experience:
- Responsible for P&L and financial performance of online boutique
- Build strategic and operational procedures across for e-commerce business across online trade, operations, CRM, digital marketing, and customer care
- Monitor performance of product category to align with Merchandising team
- Bring emerging our brand trends to the business and provide recommendations for online store improvements
- Partner with Merchandising team to identify product assortment/quantities
- Provide regular analysis on product trends to identify merchandising opportunities in preparation for seasonal buy
- Work closely with regional team to elevate product contents and availability in line with our brand guidelines
- Initiate ecommerce system development projects with local perspectives and work together with global & regional IT teams
Marketing & CDM:
- Plan brand show/product information through the Websites aligning with Marketing on launches and promotions
- Have a strong understanding of Christian Dior core demographics to maximize search engine traffic and advertising
- Manage and optimize the brand store content, e-merchandising, banners, and website enhancements
- Utilize multiple digital and social channels to ensure media is reaching new and potential target audiences
- Work closely with the marketing team to ensure high quality, relevant traffic is being directed to Christian Dior websites
Planning:
- Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms and data ownership within ecommerce brands websites
- Develop short- and long-term plans and budgets for the e-commerce platform and its activities in liaison with the regional teams
- Plan IT development cost plan based on local IT requirement with finance team
Leadership:
- Plan and budget to achieve eCommerce commercial ambition
- Lead e-Commerce team to collaboratively work with key stakeholders
- Maintain an environment which attracts and motivates and retains top quality individuals
Others:
- Holistic approach on e-commerce strategy in managing online websites within a luxury fashion house
- Communication skills to deal with various stakeholders in the country and regional team
- Maintain a high knowledge of our brand products and fashion trends in the market
Profile:
Education & Professional Qualifications:
- Bachelor’s degree in e-commerce, marketing and/or business
Work Experience:
- 8-10 years’ experience in in trading a successful online store, gained within a fast-paced environment
- Experience working with eCommerce Platforms and Google Analytics
Skills & Competencies:
- Understanding of SEO and SEM/PPC
- Proficient in Microsoft Excel and Word
- An understanding of luxury customer shopping experience to drive conversion and recommend UX and UI improvements
- Proven ability to capture and collate data in a presentable and useful way, ability to draw insights and make recommendations and implement changes to online store to maximize sales, conversion rate, average order value
- People management skill to lead a team
- Energetic, proactive attitude and with a high attention to detail