В компанию-разработчик мобильных игр Social Quantum приглашается Директор по маркетингу.
What to do:
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Define and be accountable for marketing strategy with multi channels, including UA, AD, PR, ASO, collaborations and offline events
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Stay current on the user acquisition landscape, growth trends, best practices, and competitor strategies to develop new ideas and initiatives for growth
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Propose and lead growth initiatives in the areas of re-engagement and re-activation
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Understanding of how to measure the effect from different advertisements—ROI, retention
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Own all reporting and analytics related to marketing and provide insights to improve the acquisition funnel and customer quality
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Work closely with game development teams on advocating the marketing vision, product positioning and share market insights
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Analytics experience, including audience segmentation, then applying the results into real marketing experience
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Work with external partners and agencies on diverse marketing campaigns and analytics
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Brand development
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Manage the team: UA, AD, ASO, Brand
Requirements:
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At least 2 years of experience in similar position in mobile marketing
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Solid understanding of digital advertising platforms and related metrics
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Solid analytical skills with the ability to apply business strategy to data analysis and recommendations
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Strong organizational skills, high attention to detail and ability to manage multiple, competing priorities simultaneously
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Experience in budgeting and financial estimations
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Holding a team player mentality to collaborate and interface with a wide range of partners both internally and externally
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Success in developing and mentoring a world-class performance marketing team
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Fluent English
Will be a plus:
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Experience in Gamedev
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Knowledge of Python and Tableau.