Sisley в поисках Director of online store.
Responsibilities :
Web
Managing the functional development of the website
Control of tech support and website backup
Hosting and platform management
BD and sales
Yearly planning, budgeting and execution of an E-com project development strategy
Operational front-end and back-end management
Optimization of all business processes
Optimization of all costs and financial results
Yearly planning, budgeting and execution of CRM and Digital marketing strategies
Analyses and monthly reports
Operations
Federal delivery service management
Warehouse management (storage, stickering, goods screening, order picking and packaging, yearly inventory count)
Customer service management (call-center, online-helpdesk)
Marketing
Execution of e-com marketing strategy and activities
Monthly initiation and execution of advertising campaigns in the digital segment for E-store awareness, sales, traffic flow and conversion rate growth: SEO, Paid Search, SMM, Affiliation, Retargeting, Market-place, Programmatic, Partnerships and other channels
Management and development of all e-com CRM activities:
Client database management
Segmentation and customer behavior analyses
Email-marketing: trigger and campaign emails
Sms and post mail campaigns
Discount and loyalty programs
Motivational activities
Marketing performance analyses (Google Analytics and other systems) and monthly reports
Requirements:
Experience in leading and managing of e-commerce platform. Understanding of different marketing channels specifics (Partnerships Admitad, Retargeting Criteo, Retargeting Facebook, Programmatic, SEM and other marketing services)
Advanced level of web-analytics (Yandex.Direct, Google.Adwords, Yandex.Metrics, Google Analytics). Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tool
Experience in CMS Bitrix, Webasyst, 1C, CRM-platforms
Comprehensive knowledge of e-commerce business, information technology, sales, and operations processes
Experience in setting goals to contractors/agencies and monitoring their execution
Native or fluent English
Proficient skills Excel
Conditions:
Opportunity to launch e-commerce project and lead it
Ambitious goals and the opportunity to realize them
A team of like-minded, focused on result
Family and positive atmosphere
Official employment
Medical insurance.
