Вакансия на удаленке.
В образовательную платформу Lectera требуется Director of Marketing.
What you will do:
- Develop and implement marketing, brand and PR strategies in the international market
- Provide marketing support for innovative products
- Manage a distributed team: task distribution, internal communication, motivation, training
- Plan a marketing budget and monitor its effective use
- Create a marketing plan and its implementation, conduct advertising campaigns, both-image and performance
- Test and implement new tools and communication channels
- Continuous development and maintenance of the Founder/CEO’s (included in the Forbes list) personal brand awareness
- Set up end-to-end analytics, data collection and analysis, manage lead generation processes
What company expects from you:
- At least 5 years of experience working with offline and digital products in international markets
- Experience in launching successful marketing campaigns in the EdTech/Crypto/Events areas
- Ability to conduct cohort analysis and evaluate the economics of advertising channels
- At least 3 years of experience leading a distributed team
- Experience in managing multiple areas of marketing
- Proficient in Google Analytics and other analytical tools
- Experience working with advertising accounts and understanding of SEO principles
- Experience in building brand positioning of products and personal brand of C-level Executives
- Organizational skills, creative thinking and initiative
- Experience with Jira, Figma
- English language level - C1 (Advanced)
What company offers:
- Ambitious plans, cool products and a professional team
- The opportunity to participate in the development of the company and influence its success
- Transparent motivation system based on performance
- Remote work from anywhere in the world, since products are global
- High competitive salary