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В американскую корпорацию Automattic (WordPress, Tumblr) требуется Director of Growth Marketing (WooCommerce).
About this role:
Automattic is looking for a senior growth marketer that can combine technical, analytical, and marketing skills to help drive the next stage of growth at WooCommerce.
You will be part of a team committed to developing, testing, and iterating on strategies and tactics to create sustained improvements across the entire customer journey in order to: increase adoption of WooCommerce products and services; improve the performance of the WooCommerce.com Marketplace; drive customer retention and LTV.
As a leader on the team, you will also serve as a subject matter expert on statistical testing, including test selection, design, and analysis, as you help build processes to scale testing across the entire organization.
Primary responsibilities include:
- Developing, testing, and iterating on strategies to grow platform adoption and subscriber revenue growth using a variety of tactics and tools. You’ll need to think deeply about all potential conversion points within the various funnels, considering all channels from email and landing pages to in-app suggestions and notifications
- Partnering with the Product, Data, and MarTech teams to design and launch A/B/n and multivariate experiments
- Fostering and supporting a culture of experimentation across the entire WooCommerce organization
- Owning and executing on your ideas – from crafting the messaging, to launching campaigns, and pushing code into production
- Measuring, tracking, and providing detailed reporting on individual experiments and the impact of our growth marketing efforts
- Analyzing customer data and external research to inform company`s growth strategies and tactics
Do you enjoy applying systems thinking to problems? Do you get excited about running experiments and optimizing processes to get the best performance possible? Are you as comfortable crafting a marketing strategy as you are diving into the data?
If so, then this role may be perfect for you.
Qualifications:
- Marketing: You understand how to implement and improve a system for growth across the entire lifecycle. You can design experiments and campaigns grounded in marketing principles that leverage various channels and tactics. You have experience developing data-informed marketing strategies, crafting messaging for campaigns, writing marketing copy, and building highly-targeted campaigns with sophisticated email automation tools
- Statistical Testing: You understand the principles and mathematical concepts behind statistical testing and are comfortable with A/B/n and multivariate testing methodologies. Maybe you’ve worked with testing platforms and optimization tools, but you don’t require either to design and analyze experiments. You’re familiar with the processes and tools necessary to perform testing at scale in an organization
- Data and Analytics: You have experience analyzing the performance of funnels, campaigns, marketing tactics, and experiments. That includes working with web analytics, conversion optimization tools, and large data sets, preferably within relational databases. Furthermore, you are able to develop hypotheses from this analysis to inform future strategies and test ideas. Bonus points for experience with Google Analytics, SQL, Looker (or a similar BI platform), etc.
- Technical Ability: You understand how to customize WordPress and WooCommerce, have front-end web development experience (HTML, CSS, and PHP), and know how to use GitHub. Have demonstrated the ability to learn new tools and develop capabilities through just-in-time learning
- Project Management: You are able to prioritize and manage multiple projects concurrently, clearly communicating goals and progress along the way. You take a hands-on approach to getting things done and hold yourself and others accountable
- Not Required: Experience running Paid Media campaigns or SEM