В международную высокотехнологичную компанию Xsolla ищут Director of Experiential Marketing.
About the role:
- In this leadership role, you will use your planning, organization and execution skills to help the company profitably grow through creation of interactive event-based marketing campaigns for small & medium event projects and related programs
- As the Global Experiential Marketing Lead at Xsolla, you will be integral in planning, creating and executing trade shows and events for the company, curating experiences highlighting core values and product suite geared towards accelerating growth for developers in the video game industry. You will be responsible for the overall strategy, planning, budgeting, logistics and management required to successfully execute events globally, whether it be virtual, in person, or hybrid
- You will take ownership of portions of events, with direct supervision from the Vice President of Marketing, and work alongside the Experiential, Regional and Product Marketing teams in a group effort to execute the larger Commerce Marketing strategy. This role is based in the Xsolla Global Headquarters Los Angeles, California office and offers hybrid or remote flexibility
- Company is looking for a trustworthy, self-driven, motivated and accountable individual to support the event-based marketing efforts of the team while collaborating and integrating within the global strategy
- You will work with the regional marketing managers and local business development teams to develop and execute targeted event-based marketing campaigns to generate high quality B2B lead generation opportunities to drive profitable growth
- When working within a team-based environment, you will have the opportunity to work with team members from different disciplines from around the world, agency partners and trade show producers
Responsibilities:
- Be the central point of contact internally for all Xsolla trade shows, special events and experiential marketing activities
- Collaborate in a productive, open way to planning, selecting, negotiating, managing and measuring event-based marketing campaigns with the Vice President of Marketing and the Regional Marketing Managers
- Develop KPIs, manage individual event budgets, and create wrap up reports to Marketing leads
- Build comprehensive quarterly end-to-end plans with Regional Marketing Managers and the Events Project Manager for event-based marketing projects and related programs that will communicate and amplify our brand while delivering high quality leads for Xsolla globally
- Own and execute the key tentpole events in each region throughout the year (6)
- Facilitate scaling the Xsolla brand and company awareness through various digital, in person, and hybrid events
- Work with the Marketing (brand, PR, creative, social, CRM/email and strategy), Product, and Solution teams to demonstrate and promote products and solutions in intelligent and innovative ways
- Ensure brand integration and consistency across all event platforms and activations including but not limited to working specialized internal and external resources for booth design, collateral creation & distribution, video content creation, social media promotion, lead tracking, lead nurturing campaigns and integration of speaking engagements at such events
- Create opportunities to gather, capture and validate new business leads through each event activation
- Deliver upon all aspects of event activations between customers and the company, and ensure a positive customer service experience
- Create comprehensive dashboards and ROI metric reports with the marketing operations and analysts to communicate results for each event - communicated and tracked through our internal communications tools
- Integrate content from the overall marketing editorial calendar into each event
- Work with and manage video, photography, creative and production companies to create content that can be utilized at each event and marketing campaigns
Requirements:
Required:
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- 8-10+ years of related professional experience - agency, brand, technology, or related background
- 2-3 years of experience and knowledge of working in the video game development and publishing industry
- 2-3 years in successfully working within a multinational company
- Experience working with or for digital media agencies, trade show producers, and public relations agencies
- Significant and documented experience working and succeeding in a team-based environment
Preferred:
- Flexibility, compassion, communicative, transparency, ownership
- Strong data analysis and measurement skills
- Experience working with/within global companies
- Speaking experience at regional trade shows and public events - arranging, coordinating, preparing and presenting
Benefits:
- Comprehensive Benefits Package (Medical/Dental/Vision/Life) + More
- FSA, HSA, etc.
- Matching 401k Retirement Fund
- Generous FTO Policy
- Career Development + Growth Opportunities
- Entrepreneurial, Collaborative Environment
- Fun, Beautiful Office with Lots of Perks