Premierpharm, the official and exclusive representative of ABG Lab (USA). Recognized as the world’s leading innovator in the revolutionary skincare technology and aesthetic medicine, ABG Lab’s vision is responsible for its rapid ascendancy to the upper echelons of anti-aging treatment providers. Having entered into the Russian markets several years ago we are now looking to enter its next phase of growth by hiring a Director of Digital Marketing&PR for Russia to be based in Moscow. This position will report to General Manager in Moscow and Vice President of ABG Lab in NYC.
Responsibilities:
Plan, build and implement the overall digital marketing and PR strategy and roadmap;
Establish and drive vision, goals, KPI’s and analytics;
Develop UX and creative standards and improve processes;
Lead and motivate digital marketing team;
Stay up to date with the latest technology;
Maintain strong relationships with IT;
Prepare and manage digital marketing and PR budgets;
Manage digital agency and supplier partnerships;
Develop specific campaigns to create and maintain high levels of customer interaction;
Cultivate and maintain relationships with media and influential professionals;
Ensure brand consistency in all advertising efforts;
Organize PR events to increase awareness of our company;
Track and influence media coverage;
Manage sensitive issues to maintain company’s good reputation;
Liaise with Medical, Design and Sales teams to develop cohesive and collaborative business strategies.
Job Requirements:
Bachelor degree in Medicine, Business or Technical discipline, MBA is a plus;
6+ years of proven industry experience in digital strategy and execution in the Cosmetic or Pharmaceutical industry and it’s requirements;
Leadership and management experience;
Strong proficiencies in UX, web content strategy, and analytics; with deep experience in online sales enablement and lead-generation;
Experience supervising social media strategy development, execution, and measurement;
Proficiencies in email marketing and marketing automation;
Experience collaborating with copywriters and designers to create, measure and improve email campaigns;
Supervisory experience of technical and non-technical staff;
Solid experience coordinating successful PR campaigns;
Fluency in Russian is a must;
Spoken and written English on an advanced level is a must;
Understanding of healthcare and pharmaceutical markets;
Outside the box thinker;
Flexibility and Adaptability to changing conditions;
Taking Initiative & Getting Results;
Business planning, analysis and organizational skills;
Effective Communication skills;
Exceptional leadership skills and ability to mentor and motivate direct reports;
High expertize in beauty industry is a plus.
What we offer:
Work in an international company with TOP brands;
Comfortable office class “A” in Moscow International Business Center (MIBC);
Full compliance with labour law;
Competitive salary is discussed individually at the interview.
