В Kaspersky Lab требуется Digital Product Manager (Personalized Experience).
Role summary:
Using a data-driven approach based on customer profile data, customer segmentation and communication history, you will develop new customer scenarios, customise content and design, and create new personalised experiences on corporate websites and shopping carts around the world. You will develop new tools and capabilities for other teams to create unique customer scenarios and customise content on corporate sites based on triggers from the customer data platform. You will regularly interact with teams from other departments, including the Digital Business Data Office, working on joint digital consumer business initiatives, identifying dependencies for future development and evaluating the end result. You will be the one to create new business opportunities and new ways for Kaspersky to drive profitable growth.
Areas of responsibility:
- Identify and consolidate new digital opportunities, articulating or validating the value of business benefits, and ensuring the digital features deliver the right business outcomes
- Act as a single point of contact and facilitator around changes/projects requested by business stakeholders
- Work closely with relevant stakeholders across the business throughout the digital products development lifecycle – from ideation to launch and value realization
- Develop requirements and set development tasks for the development team
- Define the key performance metrics and work closely with the analytics teams to measure and track these KPI’s, constantly communicating progress against objectives
- Use data and metrics to test assumptions, make recommendations, and drive actions
- Set project priorities, based on understanding of the business impact of proposed projects, and by facilitating conversation based on available capacity
- Work with development teams to understand the feasibility and level of effort for projects and features; makes reasonable trade-offs on requirements based on feedback
- Drive continual improvement through testing, consumer research, etc.
- Collaborate with designers on UX/UI for projects and features
- Collaborate with internal customers - Digital teams, product managers, launch managers, etc.
What You Should Have/Know:
- Additional qualifications in traditional project management, Agile & Scrum are preferred
- Minimum 3 years of experience in of digital product management or website management experiences
- Experience in ecommerce and marketing websites a major plus
- Experience with design tools such as Sketch, Figma
- Experience with project management tools such as Jira, Confluence, MS Project or similar
Functional knowledge and skills:
- Experience obtaining and analyzing customer insight through raw web analytics data, user research, surveys, session replay, heatmaps, etc.
- Ability to craft clear, compelling recommendations supported by strong analysis and business logic, and articulate them to the organization to gain support for recommendations
Business expertise:
- Articulate in documenting business requirements, specifications, and user stories
- Experienced in defining and executing against roadmaps using both waterfall and agile methodologies
- Analytical skills to test hypothesis and sort through complex options
Personal Skills:
- Excellent written and verbal communications, with ability to collaborate with all levels across varied functional areas including marketing, creative, and technology
- Strong presentation and influencing skills
- Enthusiastic, creative and innovative attitude
- English upper-intermediate level
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