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В культовую компанию Fender требуется Digital Producer (Content).
Fender Musical Instruments Corporation (FMIC) located in Hollywood, CA.
Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel® and Groove Tubes®, among others.
Fender Digital Products is making apps, websites, platforms and tools to compliment the guitars, amps and audio gear that Fender makes. Building on this brand authenticity, Fender is building a digital ecosystem of products and interactive experiences for the new and experienced player alike.
The Fender Digital Product team is innovating the music education landscape with Fender Play, a video-based learning platform for guitar, bass and ukulele. The role of Digital Producer demands a high level of empathetic thinking, innovation, a high bar for quality and design and a mentality of starting with the “Player” and working backwards into experiences and products that make them better holistically.
What you'll do:
- Manage operational day-to-day of digital content that reaches a wide base of users and drive revenue to the business
- Create and manage an editorial calendar for learning content delivery
- Coordinate and manage internal and external resources and assets supporting the content strategy
- Coordinate with product managers, project managers and digital producers to develop and publish content, drive revenue and increase engagement
- Review and refresh existing curriculum and learning content published across platforms, on social channels and in articles
- Obsessively track and measure performance of all content being created using data, surveys and user feedback
- Develop a deep understanding of what drives engagement across products and use those insights to influence digital content and curriculum roadmap
What you'll need:
- 4+ years of consulting, business development, engineering, project management, product management, operations or equivalent experience (high-growth or early-stage start-up experience is a plus)
- Experience creating consumer-facing content and content-focused apps and websites
- Must be able to collaborate effectively with multiple diverse roles and personalities
- Excellent written communication skills, ability to write basic content with actionable headlines, copyediting experience
- Experience working with social media, marketing savvy
- Detail-oriented
- Data entry experience. Great with spreadsheets
- Technical experience. Fast learner
- Proven track record of leading initiatives, hitting goals, and succeeding in a team environment
- A guitar, bass or ukulele player
Bonus Points:
- Experience working in a studio environment, with talent
- Technical writing experience
- Experience with Agile methodologies
- Experience using Intercom, ZenDesk or similar customer support/messaging applications
- Experience using Jira, Trello, Basecamp or other project management tools