AstraZeneca is searching for a Digital Marketing Manager.
Responsibilities:
Business partnering with BUs & demand-management; defining Digital projects’ needs, objectives and scope
Manage Digital projects targeted at HCPs and Patients: agency briefing, KPIs setting & monthly monitoring, proposing an action plan for successful implementation of projects, evaluation of results
Study market trends & conduct researches to provide analytics & insights re HCPs / Patients behavior and preferences
Digital vendors management; provide two-way feed-back to internal customers and vendors; implement an action plan to improve efficacy of the co-operation; Participate in the selection and evaluation of suppliers together with the procurement department
Collaborate with Global / International on various issues in the field of Digital
Provide Digital education inside the company; including ongoing consultancy / advisory to the internal stakeholders. Compilation of internal Digital best practice guides and SOP
Keep up with Digital interindustry trends, to identify new opportunities where digital tools may bring additional value to business
Qualification:
Higher education
Experience 2y+, digital agency or in-house digital function
Digital project management experience
Understanding the principles and practices of interaction with doctors and patients in the prescription pharmaceutical market
Special knowledge in Digital area
Advanced level of English.
