В бизнес-юнит Яндекса по быстрой доставке продуктов - Yango Deli требуется Digital Marketing Manager.
Company needs a person with deep knowledge of online marketing world- from analytic systems and trackers, to performance marketing approach, to digital creatives and online media. A person that has a hands-on approach to work, and who is curious researcher, and idea generator with both analytical and creative mind.
Key responsibilities:
- Fully own the digital marketing stream for Yango Deli with all channels included
- Perform analysis and deep audit of current marketing activities in digital
- Provide ideas and set experiments to improve the effectiveness of digital marketing
- Perform digital marketing daily operations from strategy to execution, analysis measurement and reporting
- Ensure consistent growth of a channel to achieve business KPIs
- Collaborate with partners from Brand, Product, Creative, and Analytics teams to ensure consistent and smooth integration of digital marketing and maximize the added value
- Lead digital creative development in collaboration with Creative and agencies
- Ensure SEO/ASO strategies and action plans are in place
Requirements:
- 5+ years in digital marketing, with focus on Performance marketing
- Experience in full management of digital marketing from ideation, execution, to analysis and optimization
- Experience in performance marketing with focus on scale and cost efficiency
- Experience in mobile marketing
- Experience in A/B testing
- Knowledge of attribution and analytic services
- Bonus- experience with e-commerce
- Fluency in English, Hebrew is a plus
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