H&M is searching for a Digital Marketing Manager COS.
Responsibilities:
In line with the overall Russian and Global marketing strategy – lead all performance marketing activity across Paid Search (Yandex & Google), Paid Social (VK, Instagram and Facebook), Affiliates and Display
Onboard and manage relevant agencies to build tactical, multi-channel campaigns that reach target audiences and deliver set KPI’s.
Drive agencies and supporting teams to optimize targeting, budget allocation and performance-led content across channels
Deliver measurable brand experiences, through local events, content and creative partnerships, that tell the COS story and generate brand awareness
Collaborate with Marketing, PR, communications and E-Commerce stakeholders in European and Global team, to develop and activate local omni-channel content and events, based on Regional and Global commercial plan, key collection launches and marketing initiatives
Work cross functionally to support the company’s objectives and Brand ID, while ensuring consistency and local relevancy in the COS tone of voice across all channels
Manages the affiliate network agency, taking responsibility for affiliate publisher inclusion, CPA rates and partnerships
Use analytic measurement tools and internal resources to provide weekly, monthly and quarterly reports on metrics for each digital channel, media coverage and agency performance
Set weekly traffic and conversion forecast across all digital channels – in line with budget planning
Playing a key role in reviewing and enhancing tools and technology to enable improved tracking, attribution, audience segmentation, and reporting
Stays on top of industry trends in digital media, advertising, marketing and fashion including attending fashion and cultural related events
Financial Accountability: Managing channel spend and budget process to meet growth and ROAS targets, including weekly, monthly and quarterly forecasts and reporting
Qualifications:
4+ years experience in performance / digital marketing with proven track record of success building and scaling media campaigns
Strong understanding of Russian digital marketing landscape, including channel knowledge in SEM, Display, Social Media and Affiliates
Strong understanding and experience within Russian digital media landscape
Proficient in Google Analytics and other marketing and CRM tools
Strategic thinker but also hands on, diving into campaign planning and execution
Able to work independently and be self-motivated while still working within a team environment and fostering a strong team collaboration
Strong communicator and presenter
Candidate must be experienced and comfortable reporting results and educating all levels of management
Required domestic and international travel
English — advanced.
