В крупную фармкомпанию Novartis требуется Digital Engagement Business Partner.
As part of the team this role is critical in supporting, developing and managing Pharma digital NGE strategy on OCE, MCCP planning by channel, digital KPI, digital tools productivity, patient-oriented program and campaigns optimization.
Your responsibilities include, but not limited to:
Drive cross-functional teams to shape, execute and optimize OCE experience. Plan, coordinate integrated media campaigns (digital and hybrid)
Define, optimize and propose UX/UI requirements for each channel, digital asset and ensure proper execution
Coordinate and execute OCE campaigns configuration & launch using all available channels. Lead best practice and knowledge sharing via effective reporting and communication
Prepare working instructions how to create and run content for specific channel/Target Audience/Segment. Lead campaign reporting, create & distribute customer analytics dashboards summarizing customer acquisition, conversion & engagement metrics
Manage digital BF budgets. Track and review the efficiency and effectiveness of media campaigns in all channels
Minimum Requirements:
What you’ll bring to the role:
University degree in a scientific, business or economics-related field
Experienced digital communications / marketing roles
English upper-intermediate or higher
Excellent user of Office Programs (Word, Excel, PowerPoint) plus good understanding of other digital elements, e.g. Google Analytics, Qlik Sence, programmatic, segments, etc
Knowledge of digital techniques and platforms
Analytical skills
What we offer for you:
Competitive salary and annual bonus level, medical insurance (for the employee and children, additional discount given for close relatives), life insurance, meal allowance, mobile compensation, flexible working hours, internal and external educational courses and trainings, 3 additional days of paid vacation, professional and career development opportunities (locally as well as worldwide).
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